Sony Interactive Entertainment (SEI) has announced a new leadership structure that puts two people in charge of different parts of its business. Hideaki Nishino, who is currently serving as the SVP for the Platform Experience Group, will become the CEO of SIE’s Platform Business Group starting on June 1. On the same day, Hermen Hulst will take on the role of CEO for SIE’s Studio Business Group after serving as SVP and Head of PlayStation Studios.
The two executives are stepping into their roles after Jim Ryan decided to leave his seat as SEI’s CEO in March. When he announced his departure, he said he was finding it “increasingly difficult” to juggle his home life in the UK and his job that’s located in the US. Ryan helped establish the company’s presence in Europe and oversaw the launch of the PlayStation 5 in the midst of the pandemic. Both Nishino and Hulst will report to interim CEO Hiroki Totoki, who will take a step back and continue his role as Chairman of SIE as as well as President, COO and CFO of Sony Group Corporation.
Nishino currently leads the team that develops all the experiences and tech for PlayStation services and products. He’ll continue being responsible for those, but he will also oversee the company’s work with third-party publishers and developers. Nishino will be in charge of SIE’s commercial operations, including sales and marketing for all PlayStation hardware, services and peripherals, as well. Meanwhile, Hulst has been heading efforts for content development across PlayStation consoles and PCs. He’s also in charge of the development of video game adaptations for movies and TV, such as The Last of Us. In the future, he will be “responsible for the development, publishing, and business operations of SIE’s first-party content.”
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