Bluetooth Speakers Statistics 2024 By Users and Revenue

WHAT WE HAVE ON THIS PAGE

Introduction

Bluetooth Speakers Statistics: Whether you are a party host or a music lover, now say goodbye to the hassles of wires and say hello to the Bluetooth speaker, which improves your audio environment. There are several types of Bluetooth speakers available on the market, with different specifications and features. Most significantly, they allow you to keep balance within and outside of your home when playing. Let’s dive into the article to understand all the current trends of the market, as Bluetooth Speakers Statistics include several statistical analyses from different aspects of the market.

Editor’s Choice

According to Bluetooth Speaker Statistics, the shipment of Bluetooth speakers increased more than expected in 2023, reaching 360 million.
Manufacturers plan to implement Bluetooth technology in 98% of all speakers by 2023.
As of 2023, the worldwide market for Bluetooth speakers was $14.6 billion and is expected to reach $57.3 billion by the end of 2032.
The compound annual growth rate of the market will grow by 15.9% from 2024 to 2032.
In the United States of America, nearly 105 million people (30% of the population) used smart speakers per month in 2023.
Bluetooth Speaker Statistics further states that the Bluetooth speaker market in the U.S. was $3 billion in 2023.
Meanwhile, the market has approached 34 million unit shipments in the nation.
Recent speaker models generally use Bluetooth 4.0 and Bluetooth 5.0.
Bluetooth Statistics further states that on 22^nd April 2023, JBL launched two eco-friendly versions of portable Bluetooth speakers, Go 3 Eco ($50) and Clip 4 Eco ($80).
The prominent manufacturers of Bluetooth speakers are JBL, Sonos, Bose, Logitech, ViewSonic, Philips, Terratec, Pioneer, etc.

Facts About Bluetooth Speaker

The appropriate frequency required for Bluetooth speakers is usually between 100Hz and 20 KHz.
Bluetooth speakers with heavy batteries can last for more than 10 hours.
Bluetooth speakers allow users to play music and listen to podcasts and other content without wired connections.
The incorporation of voice assistants like Alexa and Siri into Bluetooth speakers has enhanced the market’s popularity.
Smart speakers such as Google Home and Echo can also be used as Bluetooth speakers once they are paired with an Android or iOS device.
Normal speakers can also be turned into Bluetooth speakers simply by buying a Bluetooth adapter.
Ten important things that must be considered before buying a Bluetooth speaker are sound quality, portability, battery life, connectivity options, water and dust resistance, Bluetooth range, durability and build quality, additional features, brand reputation, and budget.
Some negative features of Bluetooth speakers are low battery, signal interference, connecting issues beyond the recommended range, incompatible audio devices, and malfunctioning music apps.

General Bluetooth Speaker Statistics

(Source: mordorintelligence.com)

As of 2024, the market size of the Bluetooth speaker is anticipated to reach up to $15.24 billion.
The market is expected to increase to around $38.28 billion by the end of 2029, at a CAGR of 20.22% from 2024 to 2029.
Bluetooth Speaker Statistics also stated that, in May 2023, Sony Electronics Inc. launched two new wireless speakers, the SRS-XV800 and the SRS-XB100.
A leading mobile accessories brand, Inbase Technologies, launched a compact Bluetooth speaker named ‘Boom Box’ in July 2023.
In February 2023, a new wireless Bluetooth speaker was launched by Zebronics, named ‘Rocket 500’.
According to Bluetooth Speaker Statistics, the global market revenue of waterproof Bluetooth speakers will be $3.2 billion by 2030.
By the end of 2025, the Bluetooth device segment should reach around 6.4 billion shipments

Wireless Bluetooth Speaker Statistics

Wireless-Bluetooth-Speaker-Market

(Source: market.us)

As of 2023, the market size of global wireless Bluetooth speakers generated $7,770.9 million.
According to a report of Bluetooth Speakers Statistics, the forecasted market valuation in coming years is followed by 2024 ($8,641.3 million), 2025 ($9,609.1 million), 2026 ($10,665.3 million), 2027 ($11,882.1 million), 2028 ($13,212.9 million), 2029 ($14,692.7 million), 2030 ($16,383.3 million), 2031 ($18,168.2 million), and 2032 ($20,203 million).
Moreover, the sales of wireless Bluetooth speakers are estimated to surge at 12.2% of CAGR from 2023 to 2032.

Portable Bluetooth Speaker Statistics

As of 2024, the market valuation of portable Bluetooth speakers is estimated to be $7,521.6 million and will reach $20,521 million by the end of 2034, with an annual growth rate of 10.6% CAGR from 2024 to 2034.
East Asia’s market for Bluetooth speakers reached a record 30.7% share in 2024, followed by the North American market, which had a 25.8% share.
The U.S. market is predicted to dominate the North American portable Bluetooth speaker market by the end of 2030, with a market valuation of $4,853.6 million.
Meanwhile, the annual growth rates of other countries are Canada (13% CAGR) and Mexico (12.1% CAGR) from 2023 to 2030.
In 2024, based on sales channels, the organized retail stores segment of Bluetooth speakers turned out to have a 63.1% share.
However, based on usage type, the market share of the Bluetooth car speaker segment resulted at 25.7%.

By Geography

Bluetooth speaker statistics state that in 2024, the East Asia market for Bluetooth speakers approached its highest share of 30.7%, accounting for $2,309.1 million in revenue.
The East Asian countries with the highest share of Bluetooth speakers are China (50%), Japan (29.8%), and Korea (19.9%).
The North American Bluetooth speaker market will have a 25.8% share, worth $1,940.6 million.
Furthermore, the United States (78.2%), Canada (15.3%), and Mexico (6.5%) have the highest shares in other countries.

By Age Group

bluetooth-speakers-ownership-by-age-group

(Reference: univdatos.com)

According to Bluetooth speakers statistics, 24% of Bluetooth speaker users are between 45 and 54 years old.
Meanwhile, 21% of the user share is aged from 35 to 44 years.
Followed by another ownership share by Bluetooth speakers by age group are 18% (25 to 34 years), 15% (18 to 24 years), and 22% (above 55 years).

Bluetooth Audio Device Shipment Statistics

bluetooth-audio-device-shipments-worldwide-from-2015-to-2027

(Reference: statista.com)

Wireless speakers and headsets are Bluetooth audio devices, and the above graph describes the Bluetooth device shipment analyses.
The annual shipment of Bluetooth audio devices was around 1.46 billion units in 2023 and will reach 1.57 billion units by 2024.
Moreover, shipments are estimated to increase in the coming years, such as in 2025 (1.67 billion units), 2026 (1.74 billion units), and 2027 (1.84 billion units).

By Import and Export

In a report analyzed by Volza on December 2023, the worldwide shipment of Bluetooth speakers recorded around 206.2K, which were imported by 9,031 buyers and exported by 8,658 suppliers.
Bluetooth speaker statistics state that Vietnam (84,472 shipments), India (40,602 shipments), and the United States (36,592 shipments) are the countries that import Bluetooth speakers.
The top 3 import product categories of Bluetooth speakers are HSN Code 85332100, HSN Code 85182290, and HSN Code 85182190.
The exporter countries are China (153,465 shipments), Vietnam (35,801 shipments), and Hong Kong (2,486 shipments).
The top 3 export product categories are HSN Code 85332100, HSN Code 85182190, and HSN Code 85182290.
Global buyers of Bluetooth speaker are India (1537), the United States (1520), Vietnam (1245), Peru (500), Philippines (366), Pakistan (339), Ecuador (162), Indonesia (153), Uganda (147), Turkey (144), Ghana (142), Kenya (136), Namibia (120), Sri Lanka (105), Bangladesh (101), etc.
Global suppliers are China (4849), Vietnam (447), the United States (422), Hong Kong (419), India (271), South Korea (143), Singapore (100), United Kingdom (83), United Arab Emirates (83), South Africa (73), etc.

Bluetooth Speaker Manufacturer Comparison

Website Traffic Statistics by Country

jbl.com-Web-Traffic-by-Country.

(Source: similarweb.com)

In February 2024, the total number of website visits to jbl.com was 4.7 million, which decreased by 12.37% from last month.
As explained by Appliances Statistics, the United States had 24.47% of total traffic on jbil.com, but it was reduced by 4.21% in total website visitors.
Furthermore, other countries recorded the following contribution in total traffic: Germany = 9.98% (-16.59%), France = 6.43% (-15.69%), Japan = 5.71% (+2.22%), and India = 5.47% (-10.08%).
Other countries collectively made around 47.94% of visitor share.

sonos.com-Web-Traffic-by-Country

(Source: similarweb.com)

The highest traffic share of sonos.com was recorded from the United States with 47.36%, which website visitors have increased by (+4.04%).
Other countries’ traffic share are the United Kingdom (11.23%-0.29%), the Netherlands (5.35% -1.63 %), Germany (5.17%-2.19%), Canada (4.35%-18.72%), and others (26.55%).

By Demographics

jbl-com-website-traffic-demographics

(Reference: similarweb.com)

The users shared on the jbl.com website are male (67.18%) and female (32.82%).
Bluetooth speakers Statistics by age group state that the highest number of website users observed is between 25 and 34 years old, resulting in 28.78%.
In addition, other jbl.com users share by age group are 21.04% (18 to 24 years), 19.86% (35 to 34 years), 15.04% (45 to 54 years), 9.3% (55 to 64 years), and 5.98% (65 years and above).

(Reference: similarweb.com)

Male and female users of sonos.com are 63.63% and 36.37%, respectively, as of February 2024.
The highest number of website users was observed among 25- and 34-year-old users, resulting in a 26.97% share.
The other users’ share by age group is 35 to 44 (20.96%), 45 to 54 (21.37%), 55 to 64 (13.09%), 18 to 24 (9.47%), and 65+ (8.14%).

By Traffic Source

The highest traffic rate towards jbl.com was accounted for by organic search, with 39.43%.
Meanwhile, other traffic sources shared are direct (19.44%), paid search (7.33%), Referral (3.66%), display (2.58%), social (1.55%), and mail (0.45%).
The traffic rate towards sonos.com is received from organic sources (49.13%), direct (40.53%), paid search (2.67%), display (2.41%), mail (2.4%), and social (1.16%).

By Social Media Referral Rate

On jbl.com, YouTube recorded the highest social media referral rate, with a 39.78% share compared to other social networks.
Furthermore, other segments shared are Reddit (35.91%), Facebook (11.95%), Twitter (3.01%), Instagram (2.81%), and others (6.55%).
On the other hand, on sonos.com, YouTube accounted for the highest referral rate share (34.86%).
Followed by Reddit (29.19%), Facebook (11.1%), LinkedIn (5.54%), DeviantArt (3.39%), and others (15.92%).

Best Bluetooth Speakers of 2024

Sonos Roam (Most preferred Bluetooth speaker)

Sonos-Roam

(Source: futurecdn.net)

The price of the speaker varies from $97.99 to $179.99
Specifications: weight (0.43 Kg), battery life (10 hours), wireless range (40 to 240m), frequency (over 5 KHz), connectivity (Bluetooth 5 and Wifi), driver (1 tweeter and one mid-woofer), and charging (USB-C).

Tribit Stormbox Micro 2 (best budget Bluetooth speaker)

Tribit-Stormbox-Micro-2

(Source: futurecdn.net)

The regular price range of this speaker is $59.99
Specifications: weight (0.315 Kg), battery life (12 hours), wireless range (36m), frequency (70 Hz to 20 KHz), connectivity (Bluetooth 5.3), driver (1), and charging (USB-C).

JBL Flip 6 (mid-range best Bluetooth speaker)

JBL-Flip-6

(Source: futurecdn.net)

The recent cost of this speaker is $109
Specifications: weight (0.54Kg), battery life (12 hours), frequency (63 Hz to 20 KHz), connectivity (Bluetooth 5.1), driver (16mm dome tweeter, 45*80mm bass driver, and 2*passive radiators), and USB charging (No).

B&O Beosound A1, 2^nd Generation (Best small Bluetooth speaker for audiophiles)

BO-Beosound-A1-2nd-Generation

(Source: futurecdn.net)

On Amazon, the device is available for only $159.
Specifications: weight (0.54 kg), battery life (24 hours), wireless range (30m/100ft), frequency (55 to 20,000 Hz), connectivity (Bluetooth), and charging (USB-C).

Tribit Stormbox Blast (best Bluetooth speaker for parties)

Tribit-Stormbox-Blast

(Source: futurecdn.net)

The price of the speaker varies between $199.99 to $224.99.
Specifications: weight (5.45Kg), battery life (30 hours), wireless range (40m), connectivity (Bluetooth), drivers (2*4.2-in 30W woofers, and 2*1.2-in 15W tweeter), and charging (USB-C, plus USB-A for charging your device).

Conclusion

Bluetooth speakers have revolutionized the world of music because people can now enjoy music with versatility and ease of use. These speakers offer endless features that attract users of all age groups globally and help enhance the overall market size. This article on Bluetooth speaker Statistics described all possible segments of the market with its current facts, revenue, website traffic, users, shipments, and some best-picked models of speakers in 2024.

Barry is a lover of everything technology. Figuring out how the software works and creating content to shed more light on the value it offers users is his favorite pastime. When not evaluating apps or programs, he’s busy trying out new healthy recipes, doing yoga, meditating, or taking nature walks with his little one.